BRAND CONCEPT

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Everlasting passion for fishing packed into a strand of line

Since our founding at the dawn of Japan’s Showa Era in 1926, we at Yamatoyo Tegusu have held an unwavering commitment to the production of quality fishing line as a specialized fishing line manufacturer.

Fishing is a very profound thing. It is a way to experience the splendor of the natural world and the preciousness of life, and appreciate the subtle interactions between yourself and nature.
It is also a great leisure activity and sport that both kids and adults can enjoy.

This is what fascinates us about fishing and has led to our particular focus on the development of fishing line.

On the other hand, we worry that the environments where people are able to enjoy fishing are beginning to disappear. Thus, we have been active in environmental conservation activities and efforts to raise awareness of fishing etiquette.
In doing so, we hope to fulfill our responsibilities as a fishing line manufacturer and make positive contributions to the natural environment.

Technology, experience, and wisdom accumulated throughout our history of making fishing line, and above all else, the passion behind it – this is what defines the Yamatoyo Tegusu brand.